E145: Technology Entrepreneurship

E145: Technology Entrepreneurship (Stanford Univ.). This course introduces the fundamentals of technology entrepreneurship, pioneered in Silicon Valley and now influencing other locations around the world. You will learn the process used by technology entrepreneurs to start companies. It involves taking a technology idea and finding a high-potential commercial opportunity, gathering resources such as talent and capital, figuring out how to sell and market the idea, and managing rapid growth. The class demonstrates the entrepreneurial mindset ... when others see insurmountable problems, people look for opportunities in technology and business solutions. A technology entrepreneurial perspective is also a wonderful way of thinking in order to tackle new opportunities in social entrepreneurship, whether it is in government or NGOs (non-profits).

Lecture 21 - Entrepreneurship in the Life Sciences

Stephanie Marrus, a Silicon Valley business consultant who is affiliated with the Stanford Technology Ventures program and is a mentor for E145, discusses entrepreneurship in the life sciences. She defines life sciences as an industry, the path to test a new drug in humans, the details and funding of clinical research and trials, tech vs. life science venture characteristics, and the motivations for being a life sciences entrepreneur.

Go to the Course Home or watch other lectures:

Lecture 01 - Technology and Entrepreneurship Overview
Lecture 02 - Silicon Valley
Lecture 03 - Nine Key Frameworks for Entrepreneurship
Lecture 04 - Business Model Testing, OAP Projects
Lecture 05 - The Founding Team
Lecture 06 - Creativity and Improvisation
Lecture 07 - Brainstorming
Lecture 08 - Technology Life Cycles and Diffusion
Lecture 09 - Case Discussion and Business Models
Lecture 10 - Customer Development and Lean Startups
Lecture 11 - Customer Development and the Business Model Canvas
Lecture 12 - Why is Customer Development So Tough?
Lecture 13 - FlightCaster
Lecture 14 - Startup Genome
Lecture 15 - Entrepreneurial Marketing
Lecture 16 - Entrepreneurial Sales and Marketing
Lecture 17 - Acid Test for Entrepreneurs
Lecture 18 - Entrepreneurial Sales
Lecture 19 - Trialpay
Lecture 20 - Technology Transfer at Stanford University
Lecture 21 - Entrepreneurship in the Life Sciences
Lecture 22 - Domainr
Lecture 23 - Ulu Ventures
Lecture 24 - Focal Labs
Lecture 25 - Venture Finance, Part 1
Lecture 26 - Venture Finance, Part 2
Lecture 27 - Venture Finance, Part 3
Lecture 28 - Course Summary